At Frood, we use cookies to make our website work, to understand how you’re using it, and to make sure we aren’t showing you ads for things you’ll never want to eat.
1. What are cookies?
Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are widely used to make websites work (or work more efficiently), as well as to provide information to the owners of the site.
When we say "cookies" in this policy, we also mean similar technologies like pixels (tiny transparent images used by platforms like Meta or TikTok) and local storage (where Shopify stores your basket/cart info so it doesn't disappear if you refresh the page).
2. The Three Types of Cookies We Use
We group our cookies into three simple categories:
A. Strictly Necessary Cookies (Always On)
These are essential for the website to function. They handle things like:
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Keeping your products in your basket as you browse.
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Allowing you to log in to your account securely.
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Remembering your privacy and cookie preferences.
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Consent: We don't need your consent for these, as the site literally won't work without them.
B. Analytics & Performance Cookies (Optional)
These help us be better at what we do. They tell us which pages are popular, and where people get stuck. Or whether our recipe guides are actually being downloaded. We use tools like Shopify Analytics and Google Analytics.
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Consent: We only turn these on if you click "Accept All" or "Accept Analytics" on our cookie banner.
C. Marketing & Tracking Cookies (Optional)
These allow us to be more relevant. We use these (and tools like the Klaviyo or Meta Pixel) to:
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See if you clicked on an Instagram ad before buying.
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Remind you about products left in your basket via email.
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Make sure we aren't showing you "Sweet" ads if you only buy "Savoury".
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Consent: We only turn these on if you click "Accept All" or "Accept Analytics" on our cookie banner.
3. Which Cookies Do We Use, And Why?
The table below provides further detail on the specific cookies we use.
First-party cookies: Set by us (Frood). These are usually "strictly necessary", like the ones that remember what's in your basket.
Third-party cookies: Set by our partners (like Shopify, Google, or Meta). These help us understand how you found our site or help us show you relevant ads.
|
Cookie Name |
Source |
Purpose |
Duration |
Type |
|
_shopify_s |
First-party |
Identity & Cart Persistence |
30 mins |
Necessary |
|
_shopify_y |
First-party |
Analytics & Attribution |
1 year |
Analytics |
|
__kla_id |
Third-party (Klaviyo) |
Tracking for abandoned carts/attribution |
2 years |
Marketing |
|
_fbp |
Third-party (Meta) |
Tracking conversions from Facebook/IG ads |
90 days |
Marketing |
|
viewed_cookie_policy |
[Tool Name] |
Remembers your cookie choice |
1 year |
Necessary |
4. How You Can Control Cookies
You can change your mind about non-essential cookies at any time.
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Our Cookie Banner: You can reopen our "Cookie Settings" [Link to trigger banner] at any time to change your preferences.
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Your Browser: Most browsers (Chrome, Safari, Firefox) allow you to block cookies entirely in their settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
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Specific Opt-Outs: To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
5. How to Contact Us
If you have any questions about how we use cookies, just drop our Privacy Team a line at privacy@frood.com.